Should your company try email marketing?
It’s sort of a loaded question, since, chances are, you’re already doing it without knowing it. According to Wikipedia, “every email sent to a potential or current customer could be considered email marketing.”
But with all the social media channels available now (and the inevitable saturation of inboxes) the real question is:
Is email marketing still the best way to nurture leads?
This video covers the benefits, drawbacks, and challenges of email marketing to help you decide for yourself.
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