Should your company try email marketing?
It’s sort of a loaded question, since, chances are, you’re already doing it without knowing it. According to Wikipedia, “every email sent to a potential or current customer could be considered email marketing.”
But with all the social media channels available now (and the inevitable saturation of inboxes) the real question is:
Is email marketing still the best way to nurture leads?
This video covers the benefits, drawbacks, and challenges of email marketing to help you decide for yourself.
Email Marketing Stats
- Active email accounts are expected to hit 5.6 billion by 2019.
- 86% of professionals prefer to use email when communicating for business purposes.
- 89% of marketers say email serves as their primary channel for lead generation.
- Overall, unique open rates among companies in the United States averaged 23.1% in 2018.
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