Should your company continue pouring resources into social media, or is it time to put on the brakes?
Statistics state that 83 percent of B2B marketers use social media, but that doesn’t mean it’s bringing leads to their site. And although B2B companies may assume that social media will benefit them (based on the plethora of articles and case studies about successful social media campaigns from B2C companies like GoPro and RedBull), it doesn’t make sense to do something just because “everyone else is doing it.”
In this video, Henry and Lance discuss whether social media holds value for B2B companies, or if the immense amount of time and effort that goes into social media marketing would be better spent somewhere else. Enjoy!