Everybody in the marketing world is talking about video. According to a recent survey by Wyzowl, 84% of marketers said video has helped them get more website traffic, and 81% said video has helped them generate more leads. But while the benefits of video are clear, it also seems complicated and potentially hard to execute.
How do you know where to start when it comes to creating videos for your company?
Watch this to learn some of the benefits and drawbacks of creating videos for your B2B business, how to track their performance to determine if they’re increasing your search rankings and traffic, and how big of a production you should go with when you first begin trying out video for your company.