Should Your Company Try This? - CEO Driven Marketing

Lance Cummins

by Lance Cummins • A 23 minute watch

Should Your Company Try This? - CEO Driven Marketing

Dear CEO: Should you be the one leading your company’s marketing?

The answer to this question depends on a great many things, but you can be sure it will have a substantial impact on your marketing success.

As a CEO, you know your company’s product, persona, and industry better than you know yourself. But your constant flow of new ideas could be shutting down your marketing team’s progress and deflating their morale.

Here’s how to know if you’re doing more harm than good in the way you communicate with your marketing team, and the type of interactions that lead to positive results.

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