Businesses have been using search engine optimization (SEO) techniques and practices for a while now, and it’s just getting more popular. (It’s projected to be an $80 billion industry by 2020. Yep. That’s ten zeros, my friend.) Whether you’ve been burned by spammy “SEO experts” before or you’ve never given SEO the time of day, it’s time to take a minute to reflect:
Should your company be doing it?
This video will give you a good look at the benefits and drawbacks of SEO, plus the metrics you should track to see what your website is getting out of it.