CEOs are sometimes tempted to get into the nitty-gritty of crafting inbound marketing strategies, but before long they usually find themselves stuck in the weeds—with no progress made toward their goals.
Truth is, as a CEO, carving out the details of your inbound marketing strategy isn’t the best use of your time. You need to be doing other stuff instead. Find out what you should be doing in this video:
If you’re a CEO and want to read our book (I mention it in the video), email me, and we’ll talk about whether inbound marketing will be beneficial for you.