41 Marketing Quotes That'll Put Some Fresh Wind In Your Sails

by Marisa Dube • A 1 minute read


Have you ever found yourself stranded on the island of "zero creativity"?

When I need to brainstorm content and strategy ideas, sometimes that's exactly where I end up. It’s times like those that I really appreciate inspiration—it's like fresh wind in my sails to get me going again.

If you’ve ever found yourself in the same boat, we’ve compiled some of our favorite marketing quotes to help you get going again. We've divided them into five categories—strategy, content, social media, buyers, and identity.


    1. Commit to a niche; try to stop being everything to everyone. -@TPLDrew 
    2. Without strategy, content is just stuff. And the world has enough stuff. -@arjunbasu 
    3. Marketing without data is like driving with your eyes closed. -@danzarrella
    4. Know what your customers want most and what your company does best. Focus on where those two meet. -@kevinstirtz 
    5. Your company does not belong in markets where it cannot be the best. -@kotl 
    6. Better marketing often trumps a better product. Invest in both. -@randfish
    7. Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. -@brianclark 
    8. Stay committed to your decisions, but stay flexible in your approach. -@tonyrobbins 
    9. New marketing is about the relationships, not the medium. -@BenGrossman
    10. Never stop testing, and your advertising will never stop improving. -David Ogilvy 
    11. Give them quality. That's the best kind of advertising. -Milton Hershey 
    12. Do not be embarrassed by your failures—learn from them and start again. -@richardbranson 
    13. Any idea is only as valuable as its ability to solve a problem. -@SallyHogshead 
    14. The way to succeed is to double your error rate. -Thomas J. Watson 


Social Media

    1. When people are talking about you, answer them. -@sernovitz 
    2. Effective engagement is inspired by the empathy that develops simply by being human. -@briansolis 
    3. Social media creates communities, not markets. -Don Schultz 
    4. Leverage your employees' reach on social media. They're your greatest brand advocates. -@ashjbee 
    5. Social media is an ingredient, not an entrée. -@jaybaer 



    1. Good content isn’t about good storytelling. It’s about telling a true story well. -@MarketingProfs
    2. It's not just about consuming content, but sharing it, passing it on, and adding to it. -@ariannahuff
    3. Smart brands don’t use their ads to interrupt the conversation. They become the conversation. -@mightybarnski
    4. You can’t be a good creator if you’re not a great consumer. -@jaybaer
    5. What you do after you create your content is what truly counts. -@garyvee
    6. Less is more. Keeping it simple takes time and effort. -@jeffbullas
    7. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. -@LeoBurnett
    8. Marketing is no longer about the stuff that you make, but about the stories you tell. -@ThisIsSethsBlog
    9. Google only loves you when everyone else loves you first. -@emom



    1. People buy for their reasons, not yours. -Abby Donnelly
    2. Your most unhappy customers are your greatest source of learning. -Bill Gates
    3. When people feel insecure, they look around for validation. Show them that other people trust you. -@socialmouths 
    4. Customer experience is the new advertising department. -@maxkalehoff 
    5. People do not buy goods and services. They buy relationships, stories, and magic. -@ThisIsSethsBlog
    6. The best advertising is done by satisfied customers. -@kotl



  1. You are the sum total of what people do and feel when interacting with your stuff. -@sernovitz
  2. A great business has to have a conscience. You have to know who you are and who you are not. -Howard Schultz
  3. Define what your brand stands for... and then communicate consistently in those terms. -@simonmainwaring
  4. Try new things, but hold on to your company's vision and the initial successes that defined your brand. -@invoker 
  5. Google loves brands—build one. -@DaveNaylor
  6. Making promises and keeping them is a great way to build a brand. -@ThisIsSethsBlog
  7. The keys to brand success are self-definition, transparency, authenticity, and accountability. -@simonmainwaring

Looking for even more inspiration? Check out our list of the 21 top marketers on Twitter. Follow these thought leaders and you'll see genius quotes like these in your feed everyday!

What Tweetable quotes would you add to this list? Let us know in a comment below.

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