What keeps you awake at night?
For me (for a while), it was making sure I had “dotted the i’s and crossed the t’s” in preparation for launching our clients' white papers. I’m not exaggerating—I used to lie in bed at night and go through a mental checklist of things that needed to be done in order for a successful white paper launch.
After a few of these sleepless nights, though, I realized this wasn’t an efficient way to manage the white paper process—our team needed to create a checklist for all of the components of a white paper way ahead of time.
We got to work looking at previous white papers and written offers to get a clear picture of every piece that goes into the process, so we could assign out all of the tasks ahead of time and finish ahead of schedule (without letting anything slip through the cracks).
If you’re trying to figure out how to create a white paper or you’re simply wondering what the process should include, take a peek at what we've come up with in this comprehensive guide and checklist.