45 Best B2B Marketing Books

Matt Kenny

by Matt Kenny • 8 minute read

45 Best B2B Marketing Books


Looking for books that can help you master the skill of B2B marketing? As you can see from this list, there’s certainly no shortage of selections available. And although SEO tactics and marketing strategies tend to evolve every few months, it’s pretty clear that the most insightful marketing advice stands the test of time; numerous older books on B2B marketing remain popular because their sage advice—on everything from how to promote a startup to understanding the psychology of people—still applies.

Pick and choose the books you’d like to read from our list of the best B2B marketing books out there, and get started learning. Happy reading!

For more eye-opening reading, check out our free book, How To Build Your Own Lead Machine. It offers a new way to think about B2B marketing and tactics you can use to generate more leads.

Best B2B Marketing Books In Publication

ABM is B2B. Why B2B Marketing and Sales is Broken and How to Fix it

Authors: Sangram Vajre, Eric Spett

ABM is B2B. Why B2B Marketing and Sales is Broken and How to Fix it - Sangram Vajre, Eric Spett

Is account-based marketing (ABM) the new B2B? The authors of “ABM is B2B” think so. They say it‘s time to challenge the status quo of B2B marketing and sales, and transition to what the business arena already expects as the updated B2B model.

  • Publish year: 2019
  • Book length: 200 pages
  • Goodreads rating: 3.44/5
  • Number of Goodreads reviews: 15

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Account-Based Marketing For Dummies

Author: Sangram Vajre

Account-Based Marketing For Dummies - Sangram Vajre

“Account-Based Marketing For Dummies” explains the idea behind account-based marketing in simple terms, and offers step-by-step directions and tips on how to practice it effectively.

  • Publish year: 2016
  • Book length: 384 pages
  • Goodreads rating: 3.37/5
  • Number of Goodreads reviews: 4

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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

Author: Heidi Taylor

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement - Heidi Taylor

“B2B Marketing Strategy” provides fresh insight into the challenges marketers are facing today, and offers a new framework for developing B2B marketing strategy and plans.

  • Publish year: 2017
  • Book length: 216 pages
  • Goodreads rating: 3.96/5
  • Number of Goodreads reviews: 5

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Content-Based Networking: How to Instantly Connect with Anyone You Want to Know

Author: James Carbary

Content-Based Networking: How to Instantly Connect with Anyone You Want to Know - James Carbary

“Content-Based Networking” shares a proven three-part framework that will help you to consistently connect with potential customers, investors, referral partners, industry influencers—and anyone else who may be able to help you reach your goals and dreams.

  • Publish year: 2019
  • Book length: 194 pages
  • Goodreads rating: 4.14/5
  • Number of Goodreads reviews: 12

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Crossing the Chasm

Author: Geoffrey A. Moore

Crossing the Chasm - Geoffrey A. Moore

In “Crossing the Chasm,” Geoffrey A. Moore talks about the realities of high-tech marketing, where there is a gap between early adopters of technology and the mainstream. This book is sometimes referred to as the “bible” for bringing cutting-edge products to progressively larger markets.

  • Publish year: 2014
  • Book length: 288 pages
  • Goodreads rating: 4.00/5
  • Number of Goodreads reviews: 759

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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Authors: Nick Mehta, Dan Steinman, Lincoln Murphy

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue - Nick Mehta, Dan Steinman, Lincoln Murphy

Based on the premise that business relationships are fundamentally changing, this book serves as a guide to an exciting new model of customer management, one in which companies must focus on the “post-sale” experience in order to help customers succeed.

  • Publish year: 2016
  • Book length: 256 pages
  • Goodreads rating: 4.02/5
  • Number of Goodreads reviews: 88

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Drive: The Surprising Truth About What Motivates Us

Author: Daniel H. Pink

Drive: The Surprising Truth About What Motivates Us - Daniel H. Pink

Pink asserts that the secret to high performance and satisfaction at work, at school, and at home is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Here he exposes the mismatch between what science knows and what business does—and how that affects every aspect of life.

  • Publish year: 2011
  • Book length: 288 pages
  • Goodreads rating: 3.95/5
  • Number of Goodreads reviews: 5,029

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Author: Carlos Hidalgo

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer - Carlos Hidalgo

Customers today are better informed than ever before. Acknowledging this reality, Hidalgo asserts that B2B organizations must learn how to become more customer-focused in order to survive. He offers a framework for implementing a new demand generation process, and provides case studies and excerpts from B2B marketing practitioners who have transformed their organizations.

  • Publish year: 2015
  • Book length: 220 pages
  • Goodreads rating: 3.81/5
  • Number of Goodreads reviews: 4

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Author: Ann Handley

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content - Ann Handley

In Handley’s view, being able to communicate well is a necessity. In this book, she offers expert guidance and insight into the process and strategy of content creation, production and publishing. Her advice applies to all your assets, from blogs and landing pages to email and social media.

  • Publish year: 2014
  • Book length: 320 pages
  • Goodreads rating: 3.96/5
  • Number of Goodreads reviews: 471

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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Author: Jeb Blount

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling - Jeb Blount

“Fanatical Prospecting” gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. It includes the secrets, tips, and techniques of top earners.

  • Publish year: 2015
  • Book length: 304 pages
  • Goodreads rating: 4.29/5
  • Number of Goodreads reviews: 325

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From Impossible to Inevitable: How Saas & Other Hyper-Growth Companies Create Predictable Revenue

Authors: Aaron Ross and Jason Lemkin

From Impossible to Inevitable: How Saas & Other Hyper-Growth Companies Create Predictable Revenue - Aaron Ross and Jason Lemkin

“From Impossible to Inevitable” details the hypergrowth playbook of companies like HubSpot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign (aka Adobe Document Services, which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

  • Publish year: 2019
  • Book length: 336 pages
  • Goodreads rating: 4.21/5
  • Number of Goodreads reviews: 74

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Good to Great: Why Some Companies Make the Leap and Others Don't

Author: Jim Collins

Good to Great: Why Some Companies Make the Leap and Others Don't - Jim Collins

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

  • Publish year: 2001
  • Book length: 400 pages
  • Goodreads rating: 4.13/5
  • Number of Goodreads reviews: 5,256

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Author: Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising - Ryan Holiday

Companies like Dropbox and Airbnb spent little on traditional marketing yet grew in spite of it—thanks to growth hacking. “Growth Hacker Marketing” is a thorough explanation of the rules of growth hacking; it’s considered the go-to playbook for any company or entrepreneur looking to build and grow.

  • Publish year: 2014
  • Book length: 176 pages
  • Goodreads rating: 3.76/5
  • Number of Goodreads reviews: 729

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How to Win Friends & Influence People

Author: Dale Carnegie

How to Win Friends & Influence People - Dale Carnegie

Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

  • Publish year: 1998
  • Book length: 288 pages
  • Goodreads rating: 4.21/5
  • Number of Goodreads reviews: 20,421

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Influence: The Psychology of Persuasion

Author: Robert B. Cialdini

Influence: The Psychology of Persuasion - Robert B. Cialdini

An expert in the fields of influence and persuasion, Cialdini explains the psychology behind why people say yes, and how you can apply those insights to business and daily life. You’ll also learn how to defend yourself against unethical influence attempts.

  • Publish year: 2006
  • Book length: 336 pages
  • Goodreads rating: 4.20/5
  • Number of Goodreads reviews: 4,779

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Innovative B2B Marketing: New Models, Processes and Theory

Author: Simon Hall

Innovative B2B Marketing: New Models, Processes and Theory - Simon Hall

“Innovative B2B Marketing” is an essential guide for marketers looking for the latest approaches, models, and solutions for B2B marketing.

  • Publish year: 2022
  • Book length: 376 pages
  • Goodreads rating: 3.44/5
  • Number of Goodreads reviews: 6

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Author: Gary Vaynerchuk

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - Gary Vaynerchuk

“Jab, Jab, Jab, Right Hook” is a blueprint to social media marketing strategies that really work, helping you connect with customers and beat the competition. (In case you’re wondering about the boxing metaphors, a “jab” refers to regularly engaging with customers to build the relationships crucial to successful social media campaigns, and a “right hook” refers to the sale or campaign that’s going to knock out the competition.)

  • Publish year: 2013
  • Book length: 224 pages
  • Goodreads rating: 3.98/5
  • Number of Goodreads reviews: 614

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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Author: Dave Kerpen

Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter - Dave Kerpen

“Likeable Social Media” shows you how to master the social media marketing game—essentially, how to truly engage with customers on Facebook, Twitter, and many other social media platforms. He includes case studies that demonstrate best practices.

  • Publish year: 2019
  • Book length: 320 pages
  • Goodreads rating: 3.86/5
  • Number of Goodreads reviews: 193

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LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling

Author: Melonie Dodaro

LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling - Melonie Dodaro

In Dodaro’s view, LinkedIn is a gold mine of leads that few companies understand how to convert to clients. “LinkedIn Unlocked” is a social selling roadmap that will help you generate a consistent flow of quality leads from the platform..

  • Publish year: 2018
  • Book length: 236 pages
  • Goodreads rating: 4.10/5
  • Number of Goodreads reviews: 18

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Marketing to Women: How to Increase Your Share of the World's Largest Market

Author: Marti Barletta

Marketing to Women: How to Increase Your Share of the World's Largest Market - Marti Barletta

With humor and dead-on observations, readers will learn how some of the world’s top companies have become more gender-savvy, revamped their marketing plans, and generated dynamic sales and profits by courting women.

  • Publish year: 2014
  • Book length: 360 pages
  • Goodreads rating: 3.66/5
  • Number of Goodreads reviews: 12

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Never Split the Difference: Negotiating as If Your Life Depended on It

Author: Chris Voss

Never Split the Difference: Negotiating as If Your Life Depended on It - Chris Voss

“Never Split the Difference” takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. The same strategies he used can also be used to help you become more persuasive in both your professional and personal lives.

  • Publish year: 2016
  • Book length: 288 pages
  • Goodreads rating: 4.37/5
  • Number of Goodreads reviews: 7,342

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No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing

Author: Latane Conant

No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing - Latane Conant

“No Forms. No Spam. No Cold Calls” is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. This guide explains how to build a new tech stack that effectively identifies prospects and prioritizes customers.

  • Publish year: 2022
  • Book length: 272 pages
  • Goodreads rating: 3.95/5
  • Number of Goodreads reviews: 6

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Secrets of Closing the Sale

Author: Zig Ziglar

Secrets of Closing the Sale - Zig Ziglar

Whether presenting a product, principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers will learn more than 100 creative closes and discover how to project warmth, enthusiasm, and integrity while using them.

  • Publish year: 2004
  • Book length: 432 pages
  • Goodreads rating: 4.23/5
  • Number of Goodreads reviews: 7

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How much could your company grow with growth content?

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Authors: Paul Gillin, Eric Schwartzman

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships - Paul Gillin, Eric Schwartzman

B2B markets are fundamentally different from consumer markets. In this book, you’ll learn how to leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms.

  • Publish year: 2011
  • Book length: 272 pages
  • Goodreads rating: 3.50/5
  • Number of Goodreads reviews: 8

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Solution Selling: Creating Buyers in Difficult Selling Markets

Author: Michael T. Bosworth

Solution Selling: Creating Buyers in Difficult Selling Markets - Michael T. Bosworth

Bosworth asserts that conventional sales techniques don’t work for products or services that are hard to describe, intangible, have long sell cycles, or are expensive. “Solution Selling” presents a sales methodology that places emphasis on business issues rather than product, which results in a higher degree of success..

  • Publish year: s4
  • Book length: 272 pages
  • Goodreads rating: 3.93/5
  • Number of Goodreads reviews: 17

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SPIN selling

Author: Neil Rackham

SPIN selling - Neil Rackham

For people involved in selling or managing a sales force, this book details the SPIN (Situation, Problem, Implication, Need-payoff) strategy, developed as the result of one corporation's massive 12-year, one-million-dollar research into effective sales performance. It specifically applies to selling high-value products and services.

  • Publish year: 2017
  • Book length: 256 pages
  • Goodreads rating: 3.98/5
  • Number of Goodreads reviews: 358

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek

Start with Why: How Great Leaders Inspire Everyone to Take Action - Simon Sinek

“Start With Why” asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

  • Publish year: 2009
  • Book length: 256 pages
  • Goodreads rating: 4.10/5
  • Number of Goodreads reviews: 8,381

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The 10X Rule: The Only Difference Between Success and Failure

Author: Grant Cardone

The 10X Rule: The Only Difference Between Success and Failure - Grant Cardone

For people looking for extreme success, the 10 X Rule unveils the principle of "Massive Action," which consists of concrete steps in the pursuit of dreams. It teaches you to aim ten times higher than you are right now.

  • Publish year: 2011
  • Book length: 240 pages
  • Goodreads rating: 3.94/5
  • Number of Goodreads reviews: 1806

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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Authors: Kipp Bodnar, Jeffrey L. Cohen

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More - Kipp Bodnar, Jeffrey L. Cohen

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. It includes information on how to create content offers that increase conversion rates and practical advice for incorporating mobile strategies into the marketing mix.

  • Publish year: 2011
  • Book length: 240 pages
  • Goodreads rating: 3.60/5
  • Number of Goodreads reviews: 9

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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Authors: Russell Glass, Sean Callahan

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits - Russell Glass, Sean Callahan

“The Big Data-Driven Business” is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.

  • Publish year: 2014
  • Book length: 226 pages
  • Goodreads rating: 3.32/5
  • Number of Goodreads reviews: 8

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Authors: Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results - Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman

Recognizing the reality that making a B2B sale rarely involves just one person at an organization, this book focuses on how to sell to “challenger customers”—skeptical parties who are also most effective at persuading fellow internal stakeholders to buy. It provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

  • Publish year: 2015
  • Book length: 288 pages
  • Goodreads rating: 3.97/5
  • Number of Goodreads reviews: 41

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The Challenger Sale: Taking Control of the Customer Conversation

Authors: Brent Adamson, Matthew Dixon

The Challenger Sale: Taking Control of the Customer Conversation - Brent Adamson, Matthew Dixon

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, “The Challenger Sale” argues that classic relationship-building is a losing approach, especially when it comes to selling complex, large-scale, business-to-business solutions.

  • Publish year: 2011
  • Book length: 240 pages
  • Goodreads rating: 3.91/5
  • Number of Goodreads reviews: 487

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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

Authors: Michael Brenner, Liz Bedor

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again - Michael Brenner, Liz Bedor

“The Content Formula” answers the biggest question currently on most marketer’s minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build a business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

  • Publish year: 2015
  • Book length: 104 pages
  • Goodreads rating: 4.11/5
  • Number of Goodreads reviews: 5

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The Fundamentals of Business-to-Business Sales & Marketing

Author: John Coe

The Fundamentals of Business-to-Business Sales & Marketing - John Coe

This book shows how today's B2B leaders are integrating new approaches and technologies with proven techniques to find, get, and keep customers.

  • Publish year: 2003
  • Book length: 208 pages
  • Goodreads rating: 3.55/5
  • Number of Goodreads reviews: 4

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Author: Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Robbie Kellman Baxter

Many of today’s top companies have stayed competitive by creating radical new membership models, subscription-based formats, and freemium pricing structures. Written by an expert consultant, “The Membership Economy” explains how to grow your customer base by turning ordinary customers into members for life.

  • Publish year: 2015
  • Book length: 272 pages
  • Goodreads rating: 3.77/5
  • Number of Goodreads reviews: 74

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author: David Meerman Scott

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - David Meerman Scott

Written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses, “The New Rules of Marketing & PR” is a practical guide on how to communicate with buyers, raise visibility, and increase sales—and spend less doing it.

  • Publish year: 2007
  • Book length: 439 pages
  • Goodreads rating: 3.84/5
  • Number of Goodreads reviews: 310

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The New Solution Selling

Author: Keith Eades

The New Solution Selling - Keith Eades

This book presents the powerful and proven sales philosophy called Solution Selling, updated for today's high-speed, higher-pressure sales challenges.

  • Publish year: 2003
  • Book length: 320 pages
  • Goodreads rating: 3.88/5
  • Number of Goodreads reviews: 20

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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Author: Mark Roberge

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million - Mark Roberge

“The Sales Acceleration Formula” provides a scalable, predictable approach to growing revenue and building a winning sales team. Learn how author Roberge built his $100 million business using data, technology, and inbound selling techniques.

  • Publish year: 2015
  • Book length: 224 pages
  • Goodreads rating: 4.28/5
  • Number of Goodreads reviews: 132

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There Is No B2B Or B2c: It's Human to Human #H2h

Author: Bryan Kramer

There Is No B2B Or B2c: It's Human to Human #H2h - Bryan Kramer

If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, “Human to Human: #H2H” is for you. Author Bryan Kramer uses anecdotes from his own experiences as president of a Silicon Valley marketing firm to explore new ways of finding commonality in our humanity as well as practical tools to think like a human marketer.

  • Publish year: 2017
  • Book length: 68 pages
  • Goodreads rating: 3.80/5
  • Number of Goodreads reviews: 10

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Think and Grow Rich

Author: Napoleon Hill

Think and Grow Rich - Napoleon Hill

“Think and Grow Rich” isn’t just about getting rich; the philosophy it teaches can help you succeed in all facets of life. It was originally written in 1937.

  • Publish year: 2016
  • Book length: 170 pages
  • Goodreads rating: 4.18/5
  • Number of Goodreads reviews: 8808

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To Sell Is Human: The Surprising Truth About Moving Others

Author: Daniel H. Pink

To Sell Is Human: The Surprising Truth About Moving Others - Daniel H. Pink

“To Sell Is Human” offers a fresh look at the art and science of selling.

  • Publish year: 2013
  • Book length: 272 pages
  • Goodreads rating: 3.88/5
  • Number of Goodreads reviews: 1,477

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Unleash Possible: A Marketing Playbook that Drives Sales

Author: Samantha Stone

Unleash Possible: A Marketing Playbook that Drives Sales - Samantha Stone

“Unleash Possible” is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.

  • Publish year: 2016
  • Book length: 244 pages
  • Goodreads rating: 3.85/5
  • Number of Goodreads reviews: 66

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UnMarketing: Stop Marketing. Start Engaging

Author: Scott Stratten

UnMarketing: Stop Marketing. Start Engaging - Scott Stratten

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. “UnMarketing” shows you how to unlearn the old ways and consistently attract and engage the right customers.

  • Publish year: 2012
  • Book length: 272 pages
  • Goodreads rating: 3.97/5
  • Number of Goodreads reviews: 158

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Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11

Author: Jason A. Miller

Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11 - Jason A. Miller

Based on research, trial and error, expert input, and real-world applications, “Welcome to the Funnel” is all about how to use social media and content marketing in concert to grow your business.

  • Publish year: 2014
  • Book length: 168 pages
  • Goodreads rating: 3.84/5
  • Number of Goodreads reviews: 11

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Wonder Leads: Remarkable Lead Generation for Positive Small Businesses

Author: Dave Holloway

Wonder Leads: Remarkable Lead Generation for Positive Small Businesses - Dave Holloway

Wonder Leads is a lead generation framework that centers on individually personalized sales videos delivered through LinkedIn, where it’s proved to be almost 20x more effective than cold calling at generating warm leads. This is a step-by-step guide to implementing and using the framework.

  • Publish year: 2020
  • Book length: 254 pages
  • Goodreads rating: 4.27/5
  • Number of Goodreads reviews: 5

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