You're in phase I of growth content. Here's how we help.
Your website has <1,000 organic visits per month and a Domain Authority of <20.
Your website is just beginning its journey as an organic lead machine. First, you need to know everything you can about your potential buyer and then you need to build Google's trust in your content.
1. You are here -> We start with a two-week NectaPlan. This sets the strategic foundation for your company's growth content.
2. Next, we pick your monthly plan. At the end of the NectaPlan, we'll meet to recommend a monthly growth content package to hit your goals.
3. Then, we start creating growth content. Once we have a monthly agreement in place, we'll start planning, creating, and reporting on the content that drives your growth.
What is delivered in a NectaPlan?
If you're ready to get started, click on Buy NectaPlan, then we'll deliver these pieces within two weeks.
Health Check
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We'll assess the health of your company's website. We record metrics like your domain authority, page load time, your total number of keyword rankings on page one of Google, the average keyword difficulty for those keywords, and more. This determines your website's current ability to rank for keywords in Google, and therefore, tells us which topics we have a higher likelihood of ranking for today.
One Buyer Persona
- We’ll define and develop one buyer persona, that includes job title, role, and challenges. When we’re finished, you’ll have an in-depth written profile of your persona and how you can meet their needs. This process requires two hours of interviews between your team and our team to find out more about your main persona. (If, in this process, it is determined that your company needs to develop additional personas, or needs us to interview your clients directly we’ll quote those additional personas separately.)
Buyer Question Matrix
- We’ll help you complete your buyer question matrix, which is a powerful tool that identifies the questions and problems for each persona at each stage of the buyer funnel—top, middle, and bottom. These questions include anything your persona would ask that could lead them to you, so they play an integral role in creating your growth content calendar.
Target Keyword List
- We’ll conduct comprehensive keyword research based on the buyer question matrix, brainstormed ideas, analysis of competitors’ websites, and Google recommendations. Our approach to keyword research has proven to be effective in many B2B industries, because we look at typical search data and choose opportunities based on the potential for fastest growth; we also focus on the keywords that give us a realistic chance of attracting visitors that turn into quality leads. Based on those results, we target the 20 most critical keywords and an additional list beyond the top 20 (typically about 100 keywords in all).
Growth Content Formula & Calendar
- We’ll create a growth content formula that you will use to determine what types of content to publish to graduate from phase I.
- We’ll create a content calendar that serves as the foundation for the specific topics you should write about for your first eight pieces of growth content. This is the primary tool that determines whether your content efforts succeed or flop, so we'll make sure you've got it right. You'll receive the top eight most effective topics, complete with titles and key SEO strategies to help your site generate traffic.
All of our engagements begin with a NectaPlan, which costs $2,995.
