A few questions...
Who do you get the best results for?
We call them brainiac companies. Companies that have high-tech, engineered solutions (think IoT, cybersecurity, data analytics, SaaS) that are typically sold to a persona on the business side. The experts you have at your company combined with the growth content ones we have at ours makes for the best results.
How do your writers write for my industry?
A lot of content companies plan topics to write about and send writers off to research on their own. It doesn’t work because it’s impossible to become an industry expert in an hour of research. For each and every piece of content we create, our writers interview the most knowledgeable person at your company for 15-30 minutes. That’s how we create expert, original content written perfectly for your persona.
How long are the contracts?
We don’t have long-term contracts – if something isn’t working for either side, there’s no sense in dragging it out for a year. For phases 1 and 2, we start with a NectaPlan, which takes less than 2 weeks, and then we’d recommend giving growth content a chance for a minimum of three months after that. We’ll bill month to month, though.
Do you build websites?
We do not. We used to build websites in the past, but ended up feeling mediocre at many things rather than the best at one thing. If you’d like to start with a website redesign, we could recommend a few great partners. After that, we’d come in with growth content to help grow the visitors and leads through your site. That’s something we’re the best at.